Generative Engine Optimization: Content Foundations
In this episode on content foundations we’re talking about how to build content that AI can actually understand. I’m Mike, and in this episode of Getting Mentioned by AI, Ed and I dive into what it really means to create content for a world where AI systems, not Google, decide who gets seen. We’re calling this shift GEO – Generative Engine Optimization.It’s the foundation for building visibility inside large language models (LLMs) like ChatGPT, Gemini, and Perplexity AI. These systems are already shaping how people discover information, and if they […]
The Big Shift in Search, from SEO to GEO
In this episode, Edwin sets the stage on the big shift as we move from a world of SEO to a world of GEO. In our very first episode of Getting Mentioned by AI, Edwin takes the lead in explaining what might be the most important change of the decade: the rise of AI-driven discovery. By 2028, traffic from AI systems like ChatGPT, Gemini, and Perplexity AI is expected to surpass traditional Google Search. That shift is already transforming how visibility, authority, and trust are built online. In this opening […]